The Armenia Tourism Camp, organized by AIM Foundation, is a unique educational experience designed to inspire and empower the next generation of tourism leaders. Set against the stunning backdrop of Dilijan, this immersive 2-day event brings together aspiring professionals, educators, entrepreneurs, and tourism enthusiasts to explore the most pressing opportunities and challenges facing the industry today.
Through hands-on learning, international expertise, and real-world collaboration, the camp equips participants with practical skills to lead the transformation of Armenia’s tourism sector—toward sustainability, innovation, and community impact.
LEARN
Led by top international tourism experts, the camp features engaging, interactive sessions that combine global insight with Armenian relevance.
CONNECT
Build lasting relationships, exchange ideas, and expand your professional network in an inspiring and collaborative environment.
TRANSFORM
This camp is your launchpad to drive meaningful transformation in the Armenian tourism industry—and beyond.
WHO SHOULD JOIN
This program is ideal for anyone passionate about the future of tourism
We’re excited to announce the launch of a new series of professional sessions under the Tourism Camp initiative — bringing global industry leaders to Armenia!
Our first distinguished guest is Hala Matar Choufany, President of HVS Middle East, Africa & South Asia,
With over 20 years of experience, Hala has advised governments, investors, and boards on more than 5,000 hospitality and mixed-use projects across Europe, the Middle East, Africa, and Asia.
In addition to being a Board Member of HVS Global, Hala also serves on the Boards of the Harvard Business School Club of the GCC and the Hotel Investment Advisory Board,
As part of her visit to Armenia, Hala will lead a one-day professional session in Yerevan focused on:
Asset Optimisation, Valuation, and Investment Trends — offering valuable insights for hospitality, real estate, and investment professionals.
This event marks the beginning of a series of expert-led sessions aimed at advancing professional knowledge, fostering global connections, and inspiring innovation within Armenia’s tourism and hospitality sector.
The Tourism Summer Camp is an innovative educational initiative organised by AIM FOUNDATION and designed to inspire and equip the next generation of tourism leaders. This camp offers a dynamic, hands-on learning experience where participants explore the latest trends, challenges, and opportunities shaping the future of tourism.
Through interactive workshops, expert-led discussions, and real-world case studies, attendees will develop the skills and knowledge necessary to drive innovation and positive transformation in the tourism sector.The Tourism Summer Camp is more than just an educational experience-it’s an opportunity to become a changemaker in the future of tourism.
Tourism Camp Armenia got World Tourism Award at the Global Tourism Forum 2025. This prestigious recognition celebrates our ongoing commitment to fostering innovation, talent development, and sustainable growth within Armenia’s tourism sector.
We extend our sincere appreciation to the World Tourism Forum Institute for this acknowledgment and to all our partners and participants who have contributed to making Tourism Camp Armenia a platform for education, collaboration, and investment in the future of tourism.
This award reinforces our mission to build a new generation of tourism leaders and to strengthen Armenia’s position as an emerging destination for knowledge, creativity, and responsible growth.
